Rally Sweden and Metria have signed a cooperation agreement that marks a digital breakthrough for Swedish rally sport. With the help of Metria Markkoll, the planning of rally routes is streamlined - something that can save time, resources and simplify cooperation with landowners and authorities.
A smoother route to the rally route
Planning rally routes requires careful coordination with landowners, municipalities and other stakeholders. Using Metria Markkoll gives Rally Sweden access to a digital tool that gathers all relevant information - from property data to agreements and communication history - in a single system.
- "Previously, much of the work has been done manually in spreadsheets and jumping between many different maps. Now we can plan routes more efficiently and quality assured, while saving weeks of work and reducing the risk of errors", says Rickard Johansson, Safety Manager & Permit Manager at Rally Sweden.
Metria Markkoll - digital overview from first contact to signed contract
With Markkoll, project managers get powerful support at every step:
- Map and property data: The system shows exactly which properties are affected by the rally route.
- Automated documents: Information letters, agreements and map attachments are automatically created per property.
- Status and history: All communications, reminders and contract history are documented in real time.
- Full traceability: The project team can instantly see which agreements are in place - and which require action.
A digital solution for both events and landowners
Collaboration is not just about efficiency - it's also about transparency and respect for landowners. Clear communication, accurate maps and collected contact details make it easier to build good relationships and find solutions in good time before the start of the rally.
- "With Markkoll, we get a tool that gives us full control, while making the process easier for landowners and local actors," says Rickard Johansson at Rally Sweden.
Looking to the future
The agreement is valid for the next two editions of Rally Sweden and marks an important milestone in the event's development. The hope is that the solution will contribute to both faster planning processes and even better anchoring in the areas where the rally is run.
About Rally Sweden
Rally Sweden is Sweden's largest international motorsport event and a round of the FIA World Rally Championship (WRC). The event attracts tens of thousands of visitors every year and is currently held in Umeå and the surrounding forest areas.

About Metria
Metria are experts in geographic information, real estate data and digital tools for spatial planning. The Metria Markkoll service is used by energy companies, infrastructure projects and now also by event organizers to manage land access in a smart and smooth way.
Read more about Metria Markkoll here

