Customer statistics from 2025 show a clear trend towards more digital, traceable and efficient land processes.
Customer usage in 2025 shows a clear shift in the way we work with land management. Digital flows are increasingly replacing manual processes, providing better control over contracts, geographical conditions and project status. Statistics point to both efficiency gains and higher data quality.
Digitization as a response to growing complexity
Land projects today are characterized by increasing complexity, where many sources of information, regulations and stakeholders need to be managed in parallel. Customer usage in 2025 shows that manual working methods in the form of spreadsheets and separate lists are increasingly being replaced by digital, coherent flows.
Common challenges driving the change
Customer dialogues and usage data point to four recurring challenges in particular:
- Time-consuming manual processes, with increased risk of errors and lack of traceability
- Difficulties in gaining an overview, when information on, for example, rights, protected areas and other restrictions is scattered
- Uncertainty about the impact of contractual conflicts, which complicates prioritization and decision-making
- Need for better linkage between operational data and geographical information
What the 2025 customer statistics show
According to compiled customer statistics from 2025, the number of digitally managed contracts has increased by over 40% compared to the previous year. This development coincides with an increased focus on digital document management, automated flows and better follow-up throughout the project lifecycle.
Impacts reported by customers
Customer use and feedback show, among other things
- Shorter handling times in land and contract processes
- Fewer errors and reduced risk of conflict
- Improved control and traceability over time
- Clear time savings at every step of the process
An example from the customer dialogues shows how organizations with large contract volumes can now manage over a thousand contracts per year with significantly less manual work and higher data quality.
The facts: The digital tool on which customer insights are based
The customer insights and statistics described in the article are based on the use of Metria Markkoll, a digital case management tool for handling land issues.
Metria Markkoll is used to support the entire process of land access and land-related agreements - from early stages such as concept and design, through consultation and preparation, to management and follow-up. The tool is based on a map-centric platform that combines geographic information with operational data, analytical functions and integrations.
By gathering information on, for example, rights, restrictions, protected areas and agreements in a coherent digital flow, a better overview, traceability and follow-up are created throughout the project life cycle.
