Metria Knowledge

Rally Sweden digitizes the planning of rally routes in collaboration with Metria - speeds up route planning

Written by English | Kristina Berg | Nov 6, 2025 8:09:06 AM

Rally Sweden and Metria have signed a two-year cooperation agreement that means that the rally organization will use the digital service Metria Markkoll to plan rally routes and manage land agreements for the upcoming competitions. The agreement is a major step towards a more efficient and digitized work process for the event's land access.

- Previously, much of the work has been done manually in spreadsheets and jumping between many different maps. Now we can plan routes more efficiently and quality assured, while saving weeks of work and reducing the risk of errors, says Rickard Johansson at Rally Sweden.

Digital support from planning to signed contract

Metria Markkoll is a digital tool used to collect, manage and document all information relating to properties, contacts and agreements in connection with land access. Through the service, Rally Sweden receives:

  • An interactive map with property boundaries and planned routes
  • Automatically generated agreements, information letters and map attachments
  • Full overview of which agreements are signed, ongoing or delayed
  • Traceable communication with landowners, all in one place

- We are proud to support Rally Sweden in their efforts to create a world-class event. Managing land access digitally is not only efficient - it also strengthens the dialog with landowners and increases transparency in the process," says Pernilla Beinö, Sales Manager at Metria.

A collaboration for the future

The agreement applies to the next two editions of Rally Sweden, which is a round of the FIA World Rally Championship. The rally is held in Umeå and the surrounding area and requires extensive planning in collaboration with landowners, authorities and the local community.

Through the collaboration with Metria, Rally Sweden hopes to shorten lead times, reduce administration and increase the quality of the ground preparation for the competitions.

For more information, please contact:
Rickard Johansson
Safety Manager & Permit Manager, Rally Sweden
E-mail: rickard@rallysweden.com
Phone: 073-0696946

Pernilla Beinö
Sales Manager, Metria
E-mail: pernilla.beino@metria.se
Phone: 010-1218002

About Rally Sweden
Rally Sweden is Sweden's largest international motorsport event and a round of the FIA World Rally Championship (WRC). The rally attracts drivers and spectators from all over the world and is currently held in and around Umeå.

About Metria

Metria are experts in creating, collecting, analyzing and visualizing real estate, business and geographic data in digital solutions and services. We are located in 4 offices in Sweden and have about 125 employees who all have the same driving force: to create a sustainable society together with our customers.

Metria is part of Spir Group, a Nordic group with approximately 260 employees in Norway and Sweden.